Consumer Tech

Google to Unveil New Pixel Hardware on Aug. 20 With AI in Focus

Google’s Pixel 9 Pro (left), Pixel 9 Pro XL (center) and Pixel 9 Pro Fold (right) on display during the Made By Google launch event in Mountain View, California, on Aug. 13, 2024. — Google’s Pixel 9 Pro (left), Pixel 9 Pro XL (center) and Pixel 9 Pro Fold (right) on display during the Made By Google launch event in Mountain View, California, on Aug. 13, 2024.
Photographer: David Paul Morris/Bloomberg

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By Chris Welch

July 16, 2025 at 4:12 PM UTC

Alphabet Inc.’s Google will debut new Pixel-branded hardware at an event on Aug. 20 in New York, with the lineup expected to include several smartphones and a smartwatch, all powered by the company’s artificial intelligence technology.

Google is likely to unveil four new smartphones — the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold — along with the fourth-generation Pixel Watch. The folding model will debut just a few weeks after Samsung introduced its impressively thin Galaxy Z Fold 7, which goes on sale July 25 for $2,000.