Elon, Inc.

Forget DOGE. Musk Is Suddenly All In on AI

On this episode of Elon, Inc., we discuss the new model of his notorious Grok chatbot and reminisce about the Trump administration salad days.

Photo Illustration by 731. Photos: NASA (1), Getty Images (1), GROK (4)

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On this week’s episode of Elon, Inc., host Max Chafkin and Bloomberg News reporters Dana Hull and Kurt Wagner chat about Elon Musk’s artificial intelligence company, xAI. The endeavor just debuted its new Grok 4 model on the heels of an antisemitism controversy, but Musk sees a brighter future for his creation, claiming it might discover “new physics” one day. Before that happens, though, the buzziest feature of the model is its AI companions—including a pigtailed and corseted anime character.