Ford Promises a Parade of Affordable Electric Vehicles
The pickup giant will also pivot to hybrids and extended-range EV models, sustainability chief Bob Holycross says.
An electric Ford Explorer sports utility vehicle (SUV) on an assembly line in Cologne, Germany, in 2023.
Photographer: Alex Kraus/BloombergFord Motor Co.’s cheapest electric vehicle can be had for just shy of $38,000. That’s 22% less than Americans pay for a car on average. Days after the Trump administration scrapped purchase incentives of up to $7,500 for EVs, the company promised lower prices.
“That’s exactly where we have to go,” Bob Holycross, Ford’s chief sustainability, environment and safety officer, said Tuesday at the Bloomberg Green summit in Seattle. “If we’re really going to get into that … more significant majority – rather than the early majority – affordability is going to play into that.”