Consumer

Kraft Heinz Is Preparing to Break Itself Up

Bottles of The Kraft Heinz Co. ketchup in a supermarket.

Photographer: Zed Jameson/Bloomberg

Kraft Heinz Co. is preparing to break itself up, people familiar with the matter said, as the US food company looks to combat shifting consumer sentiment and reverse a sagging share price.

Under the plan, the company is weighing whether to spin off a large part of its grocery business into a new entity, according to the people. This would allow it to focus on faster-growing segments such as sauces, they said.