Entertainment

The Bad Bunny Bump: Star’s Residency Boosts Puerto Rican Economy

Fans are booking flights and hotel rooms to catch the star’s 30-show summer stay in his island home.

Bad Bunny performs during his Most Wanted Tour at Coliseo de Puerto Rico in San Juan in 2024.Photographer: Gladys Vega/Getty Images

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By Jim Wyss and Kelsey Butler

July 10, 2025 at 1:00 PM UTC

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Puerto Rico’s summers are a time when tourism slows, hurricanes threaten and power outages increase. But this year’s doldrums have an unlikely bright spot: Bad Bunny.

The superstar’s 30-date concert run at the Coliseo de Puerto Rico that starts July 11 has led to a once-in-a-generation surge in flights and hotel bookings that’s giving the economy a trap-flavored kick.