Musk’s X Hires Entrepreneur Nikita Bier as Head of Product

Nikita Bier

Photographer: Linnea Bullion/The Washington Post/Getty Images

Elon Musk’s X has hired entrepreneur Nikita Bier as the platform’s new head of product, giving Bier a senior role atop one of the most widely used social apps in the world.

Bier is a relentless X user and tweeted at Musk in April 2022, floating himself as a candidate to run product at the company shortly after Musk acquired the social network for $44 billion.