Pistachios Are Everywhere Right Now, Not Just in Dubai Chocolate
Demand for the Instagram-friendly nuts have driven up margins for farmers, who are preparing for a bumper crop this fall.
Photo illustration: Ryan Haskins for Bloomberg Businessweek; photos: Getty
The homemade Rice Krispies Treats in Alex George’s TikTok post were no average baked good. Swirled into the cereal along with melted-down marshmallows was a healthy dollop of pistachio cream, a spread made of the nuts and lots of sugar. The chartreuse-colored confection, topped with chopped pistachios and chunks of halvah, won the attention of George’s 437,500 followers: Her video has racked up more than 53,000 views since she posted it in February.
“It was beautiful, because pistachios have a beautiful color,” says George, a self-taught baker in Philadelphia who shares her creations under the handle @lilypcrumbs. “Now that we live in this world where everything needs to look a certain way, I think sometimes you even make cooking decisions with your eyeballs before you even think about the taste.”