Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet

A customer shops at an Arc’teryx store, owned by Amer Sports Inc., in New York. — A customer shops at an Arc’teryx store, owned by Amer Sports Inc., in New York.Photographer: Jeenah Moon/Bloomberg

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By Rachel Phua and Rachel Yeo

June 28, 2025 at 11:00 AM UTC

In 2020, Carlo Aragon started the ‘Salomonology’ Instagram page as a fashion moodboard to help him decide whether to invest $150 in a pair of Salomon XT-6s.

He bought it, liking how the shoes looked “unorthodox.” Others did too — the account now has almost 150,000 followers, intrigued by how trail shoes can pair with streetwear.