Target Explores Factory-Direct Shipping Model Used by Temu

Target Corp. is testing the delivery of products directly to customers’ homes from factories, said people familiar with the matter, an effort by the big-box retailer to launch a service similar to the Chinese e-commerce platforms Temu and Shein.

The company is seeking to broaden its range of low-cost offerings through the initiative, said the people, who asked not to be named because the test hasn’t been announced. Products would primarily include apparel, household goods and other non-food items, according to the people, who added the effort is in the early stages.