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Elite Dating Services Are Thriving as Love Defies Economic Woes

Dakota Johnson and Pedro Pascal in "Materialists," a new movie about high-end matchmaking.Source: A24

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By Ignacio Gonzalez and Lara Sanli

June 24, 2025 at 4:59 PM UTC

Frustrated with dating apps, singles are shelling out for high-end matchmaking.

“We had our biggest month of sales in the history of the company last month, and we’ve been around for 15 years,” Adam Cohen-Aslatei, CEO of the matchmaking service Three Day Rule says. “Our business is not shrinking.”