Temu US Sales Plunge 25% as Amazon Rival Shifts Focus Elsewhere

Temu’s sales decline in the US is deepening as the online marketplace drastically cuts spending on advertising targeting American consumers, signaling a shift in focus after President Donald Trump’s tariff barrage.

Compared to a year ago, Temu’s weekly sales dropped more than 25% in the period from May 11 through June 8, according to Bloomberg Second Measure, which analyzes credit and debit card data. That’s in contrast to other e-commerce platforms run by Shein, Walmart Inc. and Amazon.com Inc., where weekly sales have all returned to year-on-year growth since Trump’s trade truce with China in mid-May.