Consumer

Kellanova Slumps on Report EU Regulators to Probe Mars Deal

Kellanova's Pop-Tarts branded products at a store in the Harlem neighborhood of New York.

Photographer: Bing Guan/Bloomberg

Kellanova shares fell in New York trading following a report from Reuters that European Union regulators are opening an investigation into Mars Inc.’s acquisition of the maker of Pop-Tarts and Eggo waffles.

Kellanova shares briefly fell as much as 3.2% before paring some of the decline.