Meta Testing New Auto-Generated Video Ads as Part of AI Push

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

On Tuesday, Meta announced an updated image-to-video ad tool, which lets marketers use artificial intelligence to turn product pictures into multi-scene video ads. Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text.