Cryptocurrencies

Trump Media Deepens Crypto Push With Bitcoin–Ether ETF Filing

Donald Trump’s media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president’s personal brand.

The proposed fund, dubbed the Truth Social Bitcoin and Ethereum ETF, was disclosed in a regulatory filingBloomberg Terminal Monday. It aims to give investors an easy way to gain exposure to the two largest digital assets and serves as a “simple and cost-effective” alternative to using peer-to-peer networks or digital platforms. Yorkville America Digital is listed as the sponsor of the latest product.