Publicis Wins $1.7 Billion Mars Advertising Account From WPP

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc. from WPP Plc, people familiar with the matter said.

The French company will handle media, production and paid social media and influencer ads for the US-based consumer goods group after winning one of the largest competitions of the year, the people said, asking not to be identified discussing terms of the deal that are not public.