Apple Expands ChatGPT Deal and Mimics Google in AI Comeback Attempt

The company unveiled a number of AI features at WWDC, though they weren’t the focus of event

Apple Chief Executive Officer Tim Cook, left, and software head Craig Federighi at the WWDC event.
Photographer: David Paul Morris/Bloomberg

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By Chris Welch

June 9, 2025 at 10:01 PM UTC

Apple Inc. introduced a number of AI-powered features during the company’s Worldwide Developers Conference on Monday, even as long-awaited enhancements to its Siri voice assistant remain far off.

The announcements included an expanded relationship with ChatGPT maker OpenAI, which first teamed up with Apple last year and underpins many of the new capabilities that are coming to iOS 26, iPadOS 26, macOS 26 and visionOS 26 this fall.