Bloomberg Podcasts
Susie Wolff Wants Women in Formula 1
On the latest episode of The Deal with Alex Rodriguez and Jason Kelly, the driver-turned-executive explains how F1 Academy was built for that purpose.
Susie Wolff, left, on The Deal with Alex Rodriguez and Jason Kelly
Charlotte Tilbury, the eponymous cosmetics entrepreneur, wanted to back a female race car driver. Susie Wolff had a different idea.
Wolff, the managing director of the all-woman F1 Academy, convinced Tilbury to sponsor the entire racing series, lending the brand’s name to what’s arguably one of the boldest efforts in racing: getting a woman on the Formula 1 grid. “I very much wanted to bring in a female-founded, female-focused brand,” Wolff says on the latest episode of The Deal with Alex Rodriguez and Jason Kelly.