Consumer Tech

Nintendo’s Switch 2 Lures Fans to Biggest Gadget Launch in Years

Nintendo struck gold with the Switch. Now, with its stock soaring and most of its revenue tied to that one console, the pressure is on for the Switch 2 to deliver another big hit.Source: Bloomberg

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By Yuki Furukawa, Cecilia D'Anastasio, and Takashi Mochizuki

June 4, 2025 at 11:00 PM UTC

Updated on

June 5, 2025 at 6:22 AM UTC

Nintendo Co. fans from Tokyo to Manhattan stood in line for hours to be among the first to get a Switch 2, fueling one of the biggest global gadget debuts since the iPhone launches of yesteryear.

Almost 20 hours before the console’s sale, customers lined up at 4:30 a.m. outside GameStop Corp.’s Union Square location in New York City, while another queue snaked in front of the Nintendo store uptown. In Tokyo, businessmen cleared their schedules to await the launch of the $450 game machine.