Beyoncé-Worn Fashion Upstart Farm Rio Raises Prices, Slows Exports to US

A Brazilian fashion company that’s known for colorful prints sported by celebrities including Justin Bieber and Beyoncé is selectively raising prices to cushion the impact of tariffs while scaling back exports to the US.

Azzas 2154 SA, owner of the Farm Rio brand, has already increased some prices in the US and is considering shifting parts of its production to Europe from China, Chief Executive Officer Alexandre Birman said during an interview at Bloomberg’s headquarters in New York.