Copying Saylor’s Bitcoin Strategy Isn’t Working Like It Used To

Michael Saylor during the Bitcoin 2025 conference in Las Vegas.

Photographer: Ronda Churchill/Bloomberg

Turns out, buying Bitcoin to boost your share price might not be the corporate panacea that it once seemed.

In recent weeks, companies such as Trump Media & Technology Group Corp., have announced plans to use their cash — sometimes borrowed — to plow into Bitcoin, joining a growing list of firms adopting an approach pioneered by Strategy’s Michael Saylor.