K-Pop and Breakdance Power South Korea’s High-Stakes Presidential Race

In South Korea’s high-stakes presidential campaign, K-pop isn’t just a cultural backdrop — it’s a political strategy.

Both major parties are leaning on Korean pop hits to energize voters, blending choreography and catchy lyrics with political messaging. Among the favorites at campaign rallies: Kim Jong-kook’s Lovable and Young Tak’s Next Door Oppa, are now fixtures in events across the country.