Shake Shack to Reward Customers for Buying Burgers More Frequently
Shake Shack is looking to increase the frequency of diners' visits in part by offering them special offers and discounts.
Photographer: Jeenah Moon/BloombergShake Shack Inc. is rolling out its first loyalty offerings, betting that it can boost sales by enticing diners to visit more often.
Starting Wednesday, the New York-based chain will offer app users small and large sodas for $1. On June 5, Shake Shack will allow customers ordering online or on the app to unlock discounts by ordering a burger or BBQ sandwich at least twice within a certain time period. The company will unveil a broader loyalty platform later this year.