Royal Enfield Maker Dodged US Tariffs With Early Shipments From India

A customer tests out an Eicher Motors Ltd. Royal Enfield Thunderbird 500 motorcycle. — A customer tests out an Eicher Motors Ltd. Royal Enfield Thunderbird 500 motorcycle.
Photographer: Prashanth Vishwanathan/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Alisha Sachdev

May 28, 2025 at 3:54 AM UTC

Updated on

May 28, 2025 at 8:20 AM UTC

Sign up for the India Edition newsletter by Menaka Doshi – an insider's guide to the emerging economic powerhouse, and the billionaires and businesses behind its rise, delivered weekly.

The Indian maker of the iconic Royal Enfield motorcycles frontloaded exports to the US before President Donald Trump targeted automobile imports, hoping to keep prices stable and win customers seeking affordable rides, according to people familiar with the matter.