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Elf Beauty to Buy Hailey Bieber’s Rhode Brand for $1 Billion

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By Kim Bhasin

May 28, 2025 at 8:22 PM UTC

Updated on

May 28, 2025 at 9:17 PM UTC

Elf Beauty Inc. is acquiring Hailey Bieber’s Rhode beauty brand for $1 billion.

The deal is for $800 million in cash and stock, with an additional $200 million payout based on Rhode’s performance over three years, Elf said in a statement.