EU Set to Warn Shein in Escalation of Consumer Protection Probe

The European Union is set to issue a warning to online marketplace Shein Group Ltd. that will escalate the commission’s consumer protection probe into the company, people familiar with the matter said.

The Commission and European national watchdogs will outline detailed grievances against Singapore-based Shein and demand remedies in an escalation of a probe into the fast-fashion platform that may come as soon as next week, the people said, asking not to be identified because the plans are private. The people added that the EU move was still in draft form and could change before being made public, or face potential delays.