Toyota Mulls Making Tiny Trucks for US Market as Demand Booms

Toyota Motor Corp. is looking into offering a compact pickup in the US, potentially joining Ford Motor Co. and Hyundai Motor Co. in competing in the growing market for entry-level trucks.

Full-size and mid-size pickups dominate the US market, but their price — along with their size — have increased steadily in recent years. Average new vehicle transaction prices hit $48,699 in April and, with President Donald Trump’s trade policies threatening to send them even higher, drivers are increasingly looking for more affordable trucks with pint-sized beds.