Sports

New York Knicks Merchandise Sales Skyrocket in NBA Playoff Run

New York Knicks fans celebrate after game 6 of the NBA playoffs outside Madison Square Garden in New York, on May 16. — New York Knicks fans celebrate after game 6 of the NBA playoffs outside Madison Square Garden in New York, on May 16.
Photographer: Leonardo Munoz/AFP/Getty Images

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By Kim Bhasin

May 21, 2025 at 1:17 PM UTC

New York Knicks merchandise is flying off the shelves as the team makes its deepest NBA playoff run since the turn of the century.

Sales of Knicks products are up 80% compared to last season’s playoffs, according to new data from the NBA’s e-commerce partner, Fanatics Inc. The team begins the Eastern Conference Finals on Wednesday night when it hosts the Indiana Pacers at Madison Square Garden.