Consumer

Dum Dums Lollipops Stands by Bright Dyes, Despite RFK Jr.’s Push

Yellow Dum Dum lollipopsPhotographer: Luke Sharrett/Bloomberg

The US government is pushing food companies to switch their bright synthetic dyes to natural colors — but the maker of Dum Dums lollipops and Sweethearts candy hearts is in no rush.

Kirk Vashaw, chief executive officer of Spangler Candy Company, said a key problem with changing ingredients is taste. Take beet juice: “That’s a nice red, but it tastes like beets,” he said.