Big Take Podcast
How Apple Fell Behind in the AI Race
On today’s Big Take: Mark Gurman explains why Apple’s efforts to develop its own generative AI only left it further behind its competitors.
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Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered.