Big Take Podcast

How Apple Fell Behind in the AI Race

On today’s Big Take: Mark Gurman explains why Apple’s efforts to develop its own generative AI only left it further behind its competitors.

Diptych of Screenshots from Apple's TV ad teasing the new Siri with actress Bella RamseySource: YouTube (2)

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Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered.