Salesforce Offers Customers New Ways to Pay for AI Tools

Salesforce Inc. is unveiling a new pricing model for its AI products and letting customers reallocate spending from traditional software subscriptions to the artificial intelligence tools.

Clients will pay about 10 cents per “action” when using some Salesforce AI agents, which are tools designed to complete work without the need for supervision from an employee, Salesforce plans to announce Thursday. The new pricing structure is meant to give companies a more attractive way to pay for non-conversational and internal uses of the AI agents such as scanning through old emails to find potential sales targets, according to Bill Patterson, an executive vice president at the company.