Sony Sees $700 Million Tariff Hit on Underwhelming Outlook

Sony Group Corp. offered an underwhelming forecast for the year ahead, with the burden of US tariffs wiping out expectations for an increase in operating profit.

The entertainment-focused group said on Wednesday that it sees a ¥100 billion ($700 million) impact from US levies in the year to March and expects an operating profit of ¥1.28 trillion. Even without the tariffs, Sony’s projection fell shy of the average analyst estimate of ¥1.5 trillion and is essentially flat compared to the year concluded in March 2025.