Airbnb Revamps App With Luxury Services, Curated Tours in Push Beyond Stays

After more than a year of teasing expansion plans beyond home rentals, Airbnb Inc. launched an overhauled app that’s not just for homeowners and travelers, but also for personal chefs, hair stylists, trainers and tour operators to offer their services widely.

The company, whose name has become synonymous with vacation stays, revealed its new Services offering and relaunched its Experiences tour-booking product at an event Tuesday in Los Angeles. It’s vetted providers to offer 10 categories of in-home services, including personally cooked meals, prepared food items, full-service catering, photography, spa treatments, massages, personal training, hair, makeup and nail appointments. The services can be reserved anytime even without a vacation booked, and many of them include “an entry offering below $50,” Airbnb said.