Whoop Reverses Course After Customer Backlash on Upgrade Fees
A Whoop wristband in 2017.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Whoop Inc., the maker of popular screen-less fitness bands, rolled back some aspects of a new hardware-upgrade policy that had drawn backlash from subscribers who were expecting to receive the newest devices for free.
The company said Saturday that members with more than 12 months left on their subscription plan will be eligible for a free upgrade to the new Whoop 5.0 fitness tracker. Earlier this week, it had said that existing subscribers would need to either pay a $49 fee to get the new products or extend their subscriptions first.