Debt & Savings

Japan’s New Generation of Risk-Taking Investors Is Finally Here

An ad for a Nippon Individual Savings Account (NISA) displayed at a branch of Nomura Securities Co. in the Kichijoji area of Tokyo on April 22.Photographer: Kiyoshi Ota/Bloomberg
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When it comes to investing, attitudes in Japan are undergoing a sweeping generational shift driven by the return of inflation and the rollout of a financial education program.

Younger people are now putting more of their money into riskier assets, in a break from the conservatism of their parents and grandparents, who often favored cash savings. This change in investment behavior is helping to fuel a resurgent Japanese stock market that’s benefiting from corporate reform and activist investing.