Asia
Alibaba Strikes Rednote Pact to Spur Social-Media Shopping Push
The Xiaohongshu App, also known as RedNote.
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Alibaba Group Holding Ltd. deepened its partnership with the popular Rednote social media app, seeking an edge in the competition for China’s online shoppers.
The e-commerce giant’s Taobao and Tmall units partnered with the Instagram-like Xiaohongshu, also known as Rednote, to let merchants embed product links into social media posts, Alibaba said in a statement Wednesday. Users tapping on the links will be redirected to the Taobao app to complete their purchases.