Consumer
Ambani’s 12-Cent Cola Erodes Coke, Pepsi Dominance in India
Reliance’s retail unit acquired Campa Cola — a defunct brand that was hugely popular in 1980s — for 220 million rupees ($2.6 million) in 2022.
Photographer: Prashanth Vishwanathan/BloombergThis article is for subscribers only.
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Asia’s richest man is challenging the decades-long dominance of Coca-Cola Co. and PepsiCo Inc. in the most-populous country using a playbook he has practiced to perfection in other sectors: price disruption.