Instacart Debuts ‘Fizz’ Alcohol Ordering App to Target Gen Z Users
The new app, Fizz, lets multiple users contribute to one order, pay for their own items and have them delivered together with a flat $5 fee.
Source: InstacartInstacart is launching a new, Gen-Z focused app for group orders of drinks and party snacks, expanding its core delivery business beyond grocery hauls.
The new app, Fizz, lets multiple users contribute to one order, pay for their own items and have them delivered together with a flat $5 fee. That’s a lower rate than the $7.99 fee that the main Instacart app currently charges non-subscribers. Fizz will also have a rewards program for brands to provide in-app discounts to shoppers and is partnering with invites app Partiful, allowing users to add a link for group orders into an events page for upcoming gatherings.