General Atlantic Buys Minority Stake Valuing Liftoff at $4.3 Billion
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General Atlantic is buying a minority stake in Blackstone Inc.-backed Liftoff in a deal that values the mobile app marketing platform at $4.3 billion.
Blackstone will remain as the majority shareholder of the Redwood City, California-based company, according to a joint statement Monday confirming an earlier Bloomberg News report. The transaction is expected to close mid-2025, the companies said.