Uber Mideast Unit Delivers Gold Coins to Doorsteps in Dubai
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Dubai residents can now have 24-carat gold coins delivered to their homes in less than an hour as super app Careem targets millions of Indians in the United Arab Emirates.
Dubai-based Careem Technologies, a spin-out from Uber Technologies Inc.’s Middle Eastern subsidiary, has launched a campaign that allows users to buy up to 10,000 dirhams ($2,723) of physical gold in a single order. The gold is supplied and certified by Tanishq, the flagship brand of India’s biggest jeweler Titan Co.