Consumer
Nike Assembles Team for New Brand With Kim Kardashian’s Skims
NikeSkims has added marketing and operations executives – and is hiring more staff – to run the partnership.
A Nike store in New York.
Photographer: Bing Guan/BloombergThis article is for subscribers only.
Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to release its first collection geared toward women this spring.
Called NikeSkims, the project was kept quiet for more than a year until the two companies teased a partnership in February. The vague announcement promised to deliver a new line of “training apparel, footwear and accessories” and pledged to expand the brand globally in 2026. The companies didn’t disclose financial terms.