Consumer

Early Signs of Consumption Revival in India to Pare Tariff Pain

Customers browse perfumes at a Tira store in Mumbai.
Photographer: Dhiraj Singh/Bloomberg

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By Satviki Sanjay and Ruchi Bhatia

April 29, 2025 at 9:31 AM UTC

Updated on

April 30, 2025 at 4:42 AM UTC

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Consumers companies are seeing early signs of demand pick up among the 400-million strong group of urban shoppers in India, providing a buffer to any volatility that might be unleashed by the country’s trade negotiations with the US.