ETFs & Mutual Funds

ETF Frenzy for Retail Daredevils Goes On Despite Market Turmoil

Companies also breathed life into various other Bitcoin-focused products — including a “premium income” fund and a capped Bitcoin ETF.

Photographer: Camilo Freedman/Bloomberg
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Wild market gyrations fueled by Donald Trump’s tariff war aren’t stopping issuers from rolling out a fresh crop of exchange-traded funds — many aimed squarely at investors with a taste for speculation.

While animal spirits are on the wane across Wall Street, financial innovation in the ETF industry shows no sign of letting up: Issuers have minted an average of 75 new funds per month this year, versus 59 in 2024, according to data compiled by Bloomberg Intelligence. April alone has seen 63 ETF debuts along with dozens of fresh filings. This mix includes leveraged bets on Exxon Mobil Corp., thematic vehicles tracking nuclearBloomberg Terminal energyBloomberg Terminal and a fund that seeks to profit from an exotic arbitrage play on Michael Saylor’s Bitcoin juggernaut Strategy.