Virgin Atlantic Lands Its Daredevil Brand in a Tough Market: Saudi Arabia
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From its start more than four decades ago as a hip, upstart challenger to British Airways, Virgin Atlantic Airways has always had an irreverent side.
For the airline’s inaugural flight in 1984, thirtysomething founder Richard Branson posed in a captain’s suit on the runway stairs, teetering on one leg and swigging from a bottle of champagne.