Big Tech
Meta’s Threads to Launch Ads Globally, Spanning 30 Markets
Threads has more than 320 million monthly users, and has been adding more than 1 million signups per day.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Meta Platforms Inc. will open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, including the US.
Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s Twitter, first began showing ads from a small number of brands this January as part of a pilot program limited to the US and Japan. At the time, Adam Mosseri, who helms both Instagram and Threads, described the effort as a test before the company broadened the offering.