Consumer
‘They Played Us’: Forever 21 Vendors Scorn Retailer’s Bankruptcy
Discount signage at a Forever 21 store in New York on March 21.
Photographer: Yuki Iwamura/BloombergWhen Forever 21’s US operator asked for a discount of as much as 50% on a shipment from Kyuseung Ahn’s Seoul-based activewear supplier Leukon Inc., Ahn agreed to the American fast-fashion chain’s demands. For Ahn, it was business as usual: the goods were delivered and the two were exchanging emails on March 14.
Two days later, the Forever 21 operator filed for bankruptcy in the US.