Instagram Launches Video-Editing App to Draw TikTok Creators
- New tool will help influencers create videos for social media
- Edits is an alternative to TikTok’s sister app CapCut
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Meta Platforms Inc.’s Instagram unit rolled out a new video-editing app Tuesday, as the social media site seeks to lure creators from TikTok.
Edits will allow creators to tailor videos for posting on Instagram, Facebook, TikTok and other social media sites. Instagram first teased the release in January, on the same night TikTok briefly went dark in response to a federal ban that has yet to go into effect.