Transportation
VW Brand Freezes US Prices Through May to Ease Tariff Concerns
Customers look for a new vehicle to purchase at a Volkswagen dealership in Miami, Florida.
Photographer: Eva Marie Uzcategui/BloombergThis article is for subscribers only.
Volkswagen AG’s namesake brand plans to keep prices flat in the US through next month, the latest automaker to try to keep customers coming to dealer lots after the Trump administration increased tariffs.
“We don’t know what that regulatory or tariff environment will look like even next week,” Kjell Gruner, VW’s North America chief executive officer, said in an interview at the New York International Auto Show. “We want to give our consumers and dealers that confidence until end of May.”