Temu, Shein See US Sales Surge Ahead of Small Parcel Tariff

Online shopping giants Temu and Shein saw their sales rebound in March and April as US shoppers stockpiled products like makeup brushes and home appliances before tariff-led price increases set in.

Shein recorded some of its best US sales growth in the past 12 months as revenue jumped 29% in March compared to a year earlier and then accelerated further to 38% over the first 11 days of April, the latest date for which data is available. Meanwhile, PDD Holdings Inc.’s Temu saw growth of 46% and 60% over the same periods, according to Bloomberg Second Measure, which analyzes credit and debit card data. The accelerating growth for the two platforms came after a slowdown in February, when both companies posted their slowest growth in the past year.