Publicis Keeps Outlook as Client Wins Offset Tariffs Turmoil
This article is for subscribers only.
Publicis Groupe SA, the French advertising company, is sticking to its revenue forecast for 2025 despite global economic uncertainty, buoyed by a strong start to the year with big client wins such as Coca-Cola Co. and Banco Santander SA.
“Our record quarter in new business wins will compensate for whatever uncertainties lie ahead,” Chief Executive Officer Arthur Sadoun said on a call with reporters. The Paris-based company expects to “offset the potential effects of the deteriorating macroeconomic context” and reaffirmed guidance for organic growth of 4% to 5% for the full year.