Entertainment
‘Godzilla’ Studio Toho to Invest $830 Million in Global Push
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Toho Co., the Japanese studio behind Godzilla and the anime Jujutsu Kaisen, has allocated ¥120 billion ($830 million) over the next three years to fuel its global expansion, betting on the rising international demand for Japanese films and anime.
The Tokyo-based company said it will look for deals in content and intellectual property rights and other initiatives. It will invest about ¥70 billion in content development, including films, animation, and mobile games, according to a statement on Monday. As part of a broader push for its Godzilla franchise, Toho will invest ¥15 billion to expand the iconic monster into console games, merchandise, amusement attractions, and a sequel to the Oscar-winning Godzilla Minus One.